Veritas protects luxury brands with custom microchips that verify authenticity and enable connected post-purchase experiences. Watch the founders show how a chip can prove an item is the real thing and give brands a new way to connect with customers after the sale, in their six-minute pitch from the Startup Battlefield Top 20.
π Learn more about Veritas: https://getveritas.com/
ββββββββββββββββββ
Startup Battlefield is TechCrunch’s iconic startup competition and launchpad for early-stage founders. Thousands of founders apply each year, 200 join the Startup Battlefield 200 at TechCrunch Disrupt, and the Top 20 pitch on the Disrupt Stage for a $100,000 equity-free prize and the Disrupt Cup.
Alumni include 1,700+ companies, among them Dropbox, Discord, and Cloudflare.
βΆ Meet all 20 companies: https://techcrunch.com/2026/10/13/the-2026-startup-battlefield-top-20-from-organs-to-orbit-and-everything-in-between/
βΆ Startup Battlefield: https://techcrunch.com/startup-battlefield/
βΆ TechCrunch Disrupt: https://techcrunch.com/events/techcrunch-disrupt/
βΆ Next up, TechCrunch Founder Summit (Nov. 4, Boston): https://techcrunch.com/events/techcrunch-founder-summit-2026/
βΆ Subscribe to TechCrunch: https://www.youtube.com/user/techcrunch?sub_confirmation=1
Startup Battlefield is proudly supported by Google for Startups and SAP.
#StartupBattlefield #TechCrunchDisrupt #Disrupt2026 #LuxuryTech
